Choosing between SMS and RCS depends on what a business wants its message to achieve. SMS is a simple option for short and important communication such as OTPs, alerts, reminders, and delivery updates. RCS is useful when businesses want to add images, videos, buttons, branding, or interactive actions. RCS can make product discovery and customer journeys more engaging, but its experien... https://anantya.ai/blog/sms-vs-rcs-difference/